FADANI Press Fittings launches its new website. It marks the completion of work on the company’s digital presence, but above all it is the starting point for a different way of presenting FADANI, its products and its identity on international markets.
The new website was created to provide simple and immediate access to company information and product lines, while alongside traditional navigation it introduces a second option: entering the content through audiovisual and interactive experiences.
Not everyone, in fact, arrives at a website with the same goal, and not everyone wants to get to know a company in the same way.
One website, multiple entry points
The project created with CLIPEA stems from this consideration.
On one side there is the SITE, the actual website: pages, products, information, in-depth content and contacts, which the company can update over time.
On the other hand, there is the INTERACTIVE SPOT, which uses images, movement, voice, music and interaction to transform the company presentation into a story in which the visitor can take part.
They are not two separate environments. They belong to the same project and can communicate continuously with each other.
The way people reach them can also change: a link in an email, a QR Code, a social network or a presentation can guide the visitor to the website or directly to a Spot, a piece of content or a specific episode.
The project can also grow over time, hosting up to 14 Spots or Channels dedicated, for example, to products, lines, events or new initiatives, without having to rebuild a new digital presence each time.
From browser to device
The new FADANI website is also a PWA, Progressive Web App.
It can therefore be installed directly on the user’s device, retaining the simplicity of a website while coming closer, in access and use, to the experience of an application.
It is a feature that is part of the architecture developed by CLIPEA and takes on particular significance when the website is viewed not only as a destination to be found through a search engine, but as a tool for maintaining relationships with customers and contacts over time.
FADANI also joins MyUrbi
With the launch of the new project, FADANI also joins MyUrbi as a registered company.
This is where the website takes on an additional dimension.
MyUrbi brings together companies and geolocated B2B search, editorial content, opportunities, audiovisual content, Interactive Spots, documentaries and MyUrbi TV. It is also an installable PWA and has a base of approximately 12 million subscribers, to which a total of approximately 3 million previews per day.
A company’s digital presence is therefore not conceived solely as something that must be searched for: it can also become something that is periodically brought to the public’s attention.
A presence designed for international markets too
For FADANI, which serves an international market, the final piece concerns languages and the structure through which content is also presented to search engines.
The project manages dedicated language versions and an international SEO structure with distinct addresses, sitemaps, canonical tags and references between the different language versions.
It is important technical work, but it deliberately remains behind the scenes: its purpose is to make what the visitor should perceive as simple work correctly.
The new website is online
The launch of FADANI’s new website therefore represents, first and foremost, something new for the company and for those who want to learn about its products, activities and developments.
For CLIPEA, it is also an opportunity to test, on a real project, an idea developed over time: a website does not necessarily have to simply wait for someone to find it.
It can tell a story, react, be installed, open in different ways depending on the context, produce new content and connect to a system capable of distributing it.
FADANI is online.
And this time, behind the launch of a new website, there is something more than just a new website.